Dressit.ai Privacy Policy
Last updated: July 11, 2024
Introduction
This Privacy Policy explains how Dressit LLC ("we," "our," or "us") collects, uses, and discloses your information when you use our website or mobile application (the "Service").
By using the Service, you agree to the collection and use of your information in accordance with this policy.
We are committed to protecting your privacy and ensuring transparency about how your personal data is handled.
Interpretation and Definitions
Interpretation
Words with capitalized initial letters have specific meanings defined below. These definitions apply whether they appear in singular or plural.
Definitions
- Account — a unique profile created to access our Service.
- Affiliate — any entity controlled by, controlling, or under common control with Dressit LLC.
- Application — the Dressit software provided by the Company.
- Company — Dressit LLC, 4861 State Route 219, Coldwater, Ohio 45828.
- Cookies — small files placed on your device to record preferences and activity.
- Country — Ohio, United States.
- Device — any device that can access the Service, such as a computer, tablet, or smartphone.
- Personal Data — information that identifies or can identify an individual.
- Service — the Dressit website and/or mobile application.
- Service Provider — third-party companies assisting us in providing or improving the Service.
- Third-Party Social Media Service — websites or networks you may use to log in or create an account (e.g., Facebook, Google).
- Usage Data — data automatically collected from use of the Service (e.g., IP address, browser type, session duration).
- Website — https://dressit.ai.
- You — the individual or entity accessing or using the Service.
Collecting and Using Your Personal Data
Types of Data Collected
Personal Data
We may collect personally identifiable information, including:
- Name and email address
- Phone number
- Account credentials
- Communication preferences
Usage Data
Collected automatically when you use the Service, including:
- IP address, browser type/version
- Pages visited and time spent
- Device identifiers and diagnostic data
- Mobile device type, OS, and network information
Information from Social Media Accounts
If you log in through Google, Facebook, Instagram, Twitter, or LinkedIn, we may collect information such as your name, email address, contact list, or activities linked to that account.
You can control what information is shared via your social media settings.
Information Collected Through the Application
With your permission, we may collect:
- Location data — to provide location-based recommendations and boutique matching
- Camera, microphone, or photo library access — to support Dressit’s AI features powered by BRIA AI
AI-Powered Data Processing (BRIA AI)
Dressit uses BRIA AI to personalize and enhance your bridal experience.
We may collect and process:
- Voice input for interpreting spoken preferences
- Image data to identify dress styles, fabrics, or inspirations
- Photos you upload for style recommendations
- Chat interactions including preferences, mood, and feedback
This data is used to improve style matching, designer recommendations, and the overall shopping journey.
You can revoke permissions at any time in your device settings.
Tracking Technologies and Cookies
We use cookies, beacons, tags, and scripts to analyze activity and improve our Service.
Types of Cookies
| Type | Duration | Purpose |
|---|---|---|
| Necessary / Essential Cookies | Session | Required for login and security. |
| Policy / Notice Acceptance Cookies | Persistent | Track cookie consent preferences. |
| Functionality Cookies | Persistent | Remember settings like language and login. |
You can control cookies through your browser settings. Disabling cookies may limit functionality.
Use of Your Personal Data
We may use your Personal Data to:
- Provide, maintain, and improve the Service
- Manage your account and registration
- Fulfill contracts and process transactions
- Communicate with you (email, SMS, or push notifications)
- Send offers or information about products and events similar to your interests
- Manage customer support and inquiries
- Analyze performance and improve features
- Evaluate or conduct business transfers such as mergers or acquisitions
We may share information:
- With Service Providers for analytics, hosting, and communications
- With Affiliates and Partners to enhance the user experience
- With Dress Designers to facilitate dress matching and recommendations
- With Your Consent for other purposes
Retention of Data
We retain your data only as long as necessary to:
- Fulfill the purposes outlined in this policy
- Comply with legal obligations
- Resolve disputes and enforce agreements
Usage Data is typically retained for shorter periods unless needed for security, functionality, or compliance.
Transfer of Data
Your information may be processed or stored outside your state or country.
We take all reasonable steps to ensure secure handling and compliance with applicable laws before transferring data internationally.
Deleting Your Data
You can delete or request deletion of your data by:
- Accessing your account settings, or
- Contacting us at hello@dressit.ai
We may retain limited data where legally required.
Disclosure of Data
We may disclose data:
- In a business transaction (merger, sale, restructuring)
- To comply with legal obligations
- To protect rights, safety, or property
- To prevent fraud or investigate potential misuse
Security of Data
We use commercially reasonable measures to protect your information.
However, no online system or storage method is completely secure, and we cannot guarantee absolute protection.
Children’s Privacy
Our Service is not intended for individuals under 18.
We do not knowingly collect data from minors.
If you believe your child has provided us data, contact us to request deletion.
Links to Other Websites
Our Service may include links to third-party websites.
We are not responsible for their content, privacy practices, or policies.
We encourage you to review their privacy statements.
Changes to This Policy
We may update this Privacy Policy from time to time.
Updates will be posted on this page and reflected by a new “Last updated” date.
We may also notify you by email or prominent notice if changes are material.
Your continued use of the Service after updates means you accept the revised policy.
Contact Us
If you have questions about this Privacy Policy, contact us:
Dressit LLC
4861 State Route 219
Coldwater, Ohio 45828
📧 hello@dressit.ai
🌐 https://dressit.ai/privacy-policy