What is BRIA by Dressit?
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Custom Dressit microsite embedded on your website in 3-5 days.
BRIA conversational agent
Branded archetype quiz and style matching experience
Designer story and collection integration
Mobile-responsive design
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Archetype-based matching insights
Bride preference and favorites data capture
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Qualified lead routing to authorized boutiques
Geographic optimization for boutique matching
Pre-appointment bride profile summaries
Intent stage tracking (browsing → ready to book)
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Weekly engagement reports
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Direct access to founder Becca Wenning
Monthly strategy sessions
Priority feature requests and customization
Founding designer advisory input
Locked-in pricing for 12 months upon graduation from pilot
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Willingness to provide feedback and participate in product development
Provide designer story, brand values, and collection metadata
Weekly check-in calls with Dressit team
Why Join the Pilot?
✓ Shape the future of bridal commerce with direct input
✓ Gain first-mover advantage with proprietary Emotional Intent Intelligence
✓ Lock in founding pricing significantly below market rate
✓ Strengthen boutique relationships through qualified lead delivery
✓ Reduce inventory waste with demand forecasting insights
✓ Increase conversion rates through better bride-boutique alignment
Limited to first 10 designers who qualify (5 spots remaining)
Dressit is a registered trademark. BRIA is a proprietary technology of Dressit, LLC.