FOR INDEPENDENT BRIDAL DESIGNERS
Dressit is the data company for independent bridal.
We turn the social traffic designers already generate into consented, first-party bride profiles: who’s shopping, which gowns brides want, and where they’ll try them on.
What Dressit does
You already pay for the traffic: posts, ads, press and market. Dressit turns it into first-party data on the brides behind it, through one link you share everywhere.
The Bria link
One link for your bio, your posts, your ads and your trunk show page. Brides see your gowns first and heart the ones they love. Bria sorts real brides from friends helping, early browsers and bridal lovers.
Consented bride profiles
With each bride’s consent: wedding timeline, location and how far they’d travel, size range, what they plan to invest, and how they want to be helped. Not a name and an email. A profile you can act on.
Trunk show intelligence
Brides see your upcoming events and tell you which dates they want, tied to the gowns they love. Choose cities and curate sample sets from real demand instead of a guess.
Demand proof for boutiques
See where brides want your gowns, city by city. Introduce each bride to the boutique that can help best, and bring that demand to your next order conversation.
What makes Dressit different
Built by someone who ran the sales floor
Becca Wenning invested in an established bridal boutique in 2010, became its sole owner in 2013 and ran it until 2020, the same decade discovery moved from store visits to Instagram and Pinterest. Dressit is built from that decade of watching where brides get lost between loving a gown online and trying it on in a store.
First-party and consented
Every bride consents to a named designer, and the designer keeps that data. No scraped lists and no purchased leads. Brides are never priced per head or shared with another designer.
The link ends in intent, not a checkout
ShopMy and LTK solved attribution for brands that own the checkout. Bridal designers sell through boutiques, where the sale happens out of sight. Dressit captures the intent before the sale: who the bride is, which gowns, and where.
Never compared, never ranked
Every Bria link opens one designer and only that designer. No directory, no paid placement, and no competitor one scroll away.
White-glove setup, no extra work
Dressit onboards every designer through a real conversation and loads your 20 to 30 best dresses. No uploads, no tagging. Your job is to share the link.
Who uses Dressit
- Independent bridal designers selling through anywhere from ten to a thousand boutiques
- Designers who run trunk shows and publish the dates
- Brands with a small marketing team, or none, whose audience lives on social
- The boutique partners who carry those designers and want better-prepared brides
We’re building with our first design partners now.
The team behind Dressit
Founder and CEO Becca Wenning builds Dressit alongside CTO Cindy Don, who brings 20 years of engineering leadership.
Becca invested in an established bridal boutique in 2010, the same year Instagram and Pinterest launched, became its sole owner in 2013, and watched discovery move online while the sale stayed in the fitting room. After exiting in 2020 and working in travel tech, Becca came back to build the system bridal was missing. Strategic advisor Maggie Lord founded Rustic Wedding Chic, acquired by David’s Bridal in 2020.
Becca on LinkedIn · Dressit on LinkedIn · Instagram
How Dressit works
Setup is on us and takes 2 to 3 days. You work directly with Becca from the first call. Pricing starts at $500 a month for early customers.
- A real conversation. You talk with Becca about your collection, your boutique partners and your trunk show calendar.
- We set it up. In 2 to 3 days, Dressit loads your 20 to 30 best dresses and your upcoming events. No uploads, no tagging, no integration.
- You share one link. Put your Bria link in your bio, posts, ads, press and trunk show page. That’s the whole ask.
- Bride profiles arrive. See live data as soon as you start sharing the link. Consented profiles show up in Designer Studio, ready to export to Mailchimp, Klaviyo, HubSpot or whatever you already use.
Frequently asked questions
What is Dressit?
Dressit is the data company for independent bridal. Through Bria, one link a designer shares everywhere, Dressit turns the social traffic designers already generate into consented, first-party bride profiles: who's shopping, which gowns brides want, and where they'll try them on.
Who is Dressit for?
Independent bridal designers who sell through boutique partners and don't have a seamless system connecting social discovery, trunk shows and the boutiques that carry their gowns. Especially designers who run trunk shows and have a small marketing team, or none.
Likes, clicks and follows already tell me a lot. Why do I need this?
Likes, clicks and follows measure attention, not intent. They can't tell you who is a real bride, when the wedding is, what the budget is, or which gown brought them to you. Bria captures that intent directly, so you know who is ready and what they want.
How is this different from the store locator on my website?
A store locator hands the bride a list of boutiques and ends the conversation. The bride still has to work out which store carries the gown, and you never learn who was looking. Bria keeps the bride connected to you: which gowns they love, where they live, how far they'd travel and how they want to be helped. Then you lead that bride to the retail partner that can help best.
What about my trunk show page?
Most trunk show pages send brides to a boutique booking link, and the trail goes cold. When we followed every button on 10 independent designers' trunk show pages, not one boutique-hosted show left both the designer and the store knowing who the bride was. Bria shows brides your events, captures interest by date and by gown, and tells you and your boutique who is coming and why.
Do brides have to share their information for this to work?
No. Every visitor who engages is a data point. Hearts and views show which gowns are resonating and where, even before anyone shares a name. When a bride chooses to share more, the full profile comes to you with that bride's consent. Personal information is only ever shared with consent.
How does Dressit filter the noise?
Bria separates brides who are ready, brides who are early, friends helping and bridal lovers. Only brides count as brides. The wedding timeline shows who is serious right now, so you can get close to the brides who are ready instead of chasing every follower.
Who makes the boutique connection?
You do. Dressit never sells leads or hands brides to stores. You see each bride's gowns, location and preferences, and you introduce that bride to the boutique partner that can help best, with the gowns they love already named.
Do I need more flagship stores to reach brides?
No. You don't need more flagship stores. You need strong retail partners who want to, and can, sell your dresses. Dressit shows you where brides want your gowns, city by city, so you can strengthen the partners you have and bring real demand to the new ones you want to grow with.
Does Dressit use AI?
Yes, in the background, and never to replace people. Our customers are artists and creators, and we value the human touch deeply. We use AI to connect systems that were never built to talk to each other, and to analyze data and trends. Our technology connects the creator to the bride, and the bride to the experience at the boutique. The relationship stays human.
Is my data shared with other designers?
No. Every Bria link opens one designer only. Brides consent to you by name, you keep your bride data, and you can export it any time. Dressit only uses anonymized, aggregate data.
Has this worked for a real designer?
Yes. In our early pilot, with one founding design partner and no marketing spend behind it, brides created over 300 structured bride profiles, and more than half chose to share their profile with the designer.
What does it take to get started, and what does it cost?
Setup is on us and takes 2 to 3 days. After a conversation with Becca, Dressit loads your 20 to 30 best dresses and your upcoming events, and your job is to share the link. You see live data as soon as you start sharing it. Pricing starts at $500 a month for early customers.
Key facts
- Company name
- Dressit
- Type
- Data company for independent bridal
- Product
- Bria, the one link designers share and brides use, with Designer Studio for designers
- What it does
- Turns designers’ social traffic into consented, first-party bride profiles
- Customers
- Independent bridal designers who sell through boutique partners
- Pricing
- Starts at $500 a month for early customers
- Founded
- 2024
- Founder
- Becca Wenning, Founder & CEO, former bridal boutique owner (invested 2010, sole owner 2013 to 2020)
- Team
- Cindy Don, CTO. Maggie Lord, Strategic Advisor.
- Headquarters
- Coldwater, Ohio, United States
- Backed by
- JumpStart Trailblazer, theanna, Entrepreneurs’ Center
- Communities
- All Things Fashion Tech, Female Founder Collective
- Recognition
- Winner, Ohio VC Fest pitch competition by Cyrannus (2024). Finalist, HearstLab pitch with the Female Founder Collective. Finalist, NYFW Edge pitch. Pitched to 700 people at the Ohio X Tech Summit. Panelist, Ohio X CEO Retreat 2026. JumpStart Trailblazer software accelerator, Cohort 4.
- Podcasts
- Built in Ohio Podcast #93 (Ohio X) · The Hard Launch · The TwoDads Podcast, Episode 53
- Press
- Fashion Mannuscript, February 2026
- Website
- dressit.ai
- Social
- Instagram · LinkedIn · Becca Wenning on LinkedIn · Becca on X