We help bridal designers drive more revenue from their online traffic by capturing the moment brides raise their hand.
❤️ Know who loves your brand. 📍Know where to send them.
Because site visits, clicks, likes, and follows don’t equal intent.
The store locator is a bottleneck. Your boutique partner workflow needs help.
Massive demand. A boutique to deliver the experience.
Nothing in between.
Every day, brides and the people helping them shop are finding you online. They're browsing your dresses, saving their favorites, sharing links. That's not just traffic. That's intent. Dressit captures when they are ready to try on your dresses and tells you what to do next.
3 Billion
wedding-related searches on Pinterest in 2025
97%
of fashion ecommerce visitors leave without converting
80%
of bridal purchases still happen in person
Think of it like LTK for bridal designers.
But instead of tracking a sale,
we capture intent.
Dressit launches the same way LTK does. We give you a branded intelligent collection at yourname.dressit.ai. You link to it from your social, your email, anywhere you're already driving traffic. When a bride engages with your style discovery, Dressit captures who she is, where she lives, her budget, her timeline, her body confidence signals, and which dresses she loves.
We don't touch your website. We don't replace anything you're already doing. We take the dresses you already have and make them intelligent.
You're live in two to three days.
Link to it from anywhere
Instagram bio, TikTok, email, your website. Wherever you're already sending brides. The collection lives alongside your existing brand. The bride never leaves your world.
One designer. 60 days. Zero ad spend. This is what her traffic was hiding.
Ellenelle Bridal was the first designer to activate Dressit Intelligence. She linked her intelligent collection from her existing social channels. No new ad budget. Just the traffic she was already generating, finally made visible.
Ellenelle Bridal / 60 days / $0 ad spend
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Name, location, budget, timeline, body confidence signals, dress favorites, emotional drivers. Real first-party bride intent from organic traffic alone.
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(industry avg: 15-25%)
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10 markets with provable demand clusters
Dressit helps bridal designers get closer to brides who love their brand.
Dressit is demand intelligence infrastructure. It sits behind your website and social traffic, captures first-party bride intent data at the moment of discovery, and turns it into actionable intelligence for you and your boutique partners.
I've Been on Both Sides.
“The same year Pinterest launched, I invested my life savings into a boutique that almost broke me. I fought my way back to a successful exit—and learned what happens when tech ignores human emotion. Dressit fixes that.”
I was the boutique owner who overbought on gut instinct and watched my floor fill up with dresses I couldn't sell. I was the one saying 'no' to designers I loved because I couldn't afford another failed bet.
Since then, I've talked to over 200 bridal shop owners — and they're all saying the same thing: they're begging for better leads. As I am building Dressit, I realized: designers need to reach brides AND boutiques. They don't need a tech department — they need someone who gets their workflow and fills the gaps. That's what we do.
Whether you're a designer or an agency helping designers grow, we built this for you. You keep doing what you love — posting, creating, connecting. We make sure that engagement turns into revenue, from both sides.
Becca Wenning, Founder & CEO
Rewriting the Dress Code: How Becca Wenning is Using AI to Transform Bridal Retail
A smart technology platform that uses artificial intelligence to power designer websites and guide brides—confidently and effortlessly—to the right dress and the right boutique. Think of it as a digital matchmaker for the most important outfit a person may ever wear..
