We help indie bridal designers build direct-to-consumer growth without breaking wholesale.

Dressit gives designers a way to get closer to brides, guide them to boutiques,
and grow with confidence.

iPhone, iMac and iPad with dressit images of designer justyna smart
Launch Your AI-Powered Collection

Get a designer-led, AI-guided experience live in days.

Designers Are Already Marketing Direct-to-Consumer.
The Problem Is What Happens Next.

You’re crushing social media and driving brides to your website every day.
But you don’t really know who they are, where demand is forming,
or which boutiques make sense next.

That’s the gap Dressit fills.

The Problem

The Data Blind Spot and Confidence Gap in Bridal

Designers show 100% of their collection online.
Boutiques carry 30%.
And right now, there’s 0% visibility into what’s actually driving demand.

100 %
30%
0%

That gap creates chaos: brides overshop, boutiques get exhausted, and designers overproduce and lose control of the story.

A Designer-Led Journey.

Dressit helps designers collect first party insights from their marketing and website visitors and creates a custom playbook to help you scale and strengthen boutique partner relationships.

Start Where You Are. Grow With Clarity.

Indie Designers

Designer AI-Powered Collection

A standalone, AI-guided collection experience you can share from social to start learning what brides respond to — and where to go next.

$500 - $1500/month

first month free

Launch Your AI-Powered Collection in 3-4 days

Larger
Scaling Designers

Full Intelligence Platform + Boutique Network

Turn your marketing traffic into actionable wholesale intelligence. Capture demand data across your retail footprint, get AI-assisted tools to activate boutique partnerships, and route qualified brides to partners with full context.

Custom pricing based on collection size and retail network

Explore Your Designer AI Agent

I bet my life savings on a bridal boutique in 2010.

“The same year Pinterest launched, I went all-in on a boutique that almost broke me. I fought my way back to a successful exit—and learned what happens when tech ignores human emotion. Dressit fixes that.”

Book a meeting with Becca
  • Former Bridal Boutique Owner (2010-2020)

  • Tech Startup & Innovation Background

  • FIRST Robotics Coach

  • Community Builder

  • Boy mom x 3 and lover of 80’s music

  • Becca was selected as a finalist at NYFW EDGE, Female Founder Collective, FundHerBiz and Ohio Tech Summit

  • Backed by Jumpstart Trailblazer Software Accelerator - Ohio

Becca Wenning, Founder & CEO
Becca Wenning Headshot

Rewriting the Dress Code: How Becca Wenning is Using AI to Transform Bridal Retail

A smart technology platform that uses artificial intelligence to power designer websites and guide brides—confidently and effortlessly—to the right dress and the right boutique. Think of it as a digital matchmaker for the most important outfit a person may ever wear..

Dressit is Proudly Endorsed or Supported By

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FunderBiz logo with the word 'her' in purple script inside a pink circle, and a purple swoosh underneath, on a black background.