Dressit is where trust meets technology
Dressit is the first centralized platform that makes wedding dress shopping easier by solving the screen-to-store crisis.
Built by a former bridal boutique owner, our human-centered technology preserves the traditional ecosystem that connects brides with independent retailers and strengthens the entire ecosystem.
POV
You’re a Wedding Planner creating collections of real dresses in real boutiques for your brides with Dressit
Founder Story: Becca Wenning
"If I had a dollar for every time I heard how fun it would be to own a bridal shop, I could retire!" ;)It took me awhile to truly understand why I am so passionate about building Dressit; empathy.
Growing up, I never had a new dress for any special occasion. Every dance, including prom, I wore hand-me-downs. That experience stays with you. On a recent episode of Liz on Biz, I was asked if I loved owning a bridal shop, and I answered honestly: no. I felt guilty after saying that, worried it would give the wrong impression. But the truth is, while others saw the glamour of the bridal industry, I saw the barriers to access, the inefficiencies that made beautiful dresses out of reach for many, and the time-consuming processes that kept boutiques from serving their communities better.
The deeper I got into technology, the clearer I could see solutions to those old problems that had frustrated me for so long.
As a minority woman who understands both sides - what it feels like to not have access to affordable dresses AND what boutique owners need to thrive, I realized I was uniquely positioned to create change. I could build what I wished had existed: a platform that makes the bridal industry more efficient, accessible, and inclusive.
That's why I created Dressit. Not because I romanticized the industry, but because I understood its flaws deeply enough to fix them.
Dressit isn't just another tech platform - it's what happens when you pay attention to life's challenges and finally embrace the path they've been paving for you. Every obstacle, every hand-me-down dress, every industry inefficiency showed me exactly what needed to be built. I just had to be ready to see it.
Dressit Core Values
Human Connection
Small Business Advocacy
Innovation
Empowerment
Collaboration
Dressit Core Focus
Dressit is the first centralized platform that truly understands and preserves what makes wedding dress shopping special. Built by a former boutique owner, we're the bridge between modern brides' digital expectations and the irreplaceable magic of in-store experiences.