Dressit: The AI Layer That Puts People First

We believe bridal is about more than a dress.
It's about trust, timing, and the people who show up for you.

At Dressit, we use AI to support that experience, not replace it. Our platform transforms static store locators into guided, sentiment-driven journeys that connect brides to the designers, boutiques, and dresses that truly fit.

We help designers turn marketing into measurable appointments. We help boutiques attract more confident, connected brides. And we help brides shop with intention, clarity, and ease—without losing the human connection that makes it all meaningful.

Dressit exists to close the gap between inspiration and action, and to build an ecosystem where everyone moves in sync: designer, boutique, bride.

What We’ve Learned

  • Brides crave visibility—into inventory, availability, and options

  • Boutiques need support—not another tool to manage

  • Story matters—brides buy into the brand, not just the dress

  • The bridal journey can be emotional—AI must honor that

  • Static marketing isn’t enough—interactive, connected experiences win

Founder Story: Becca Wenning

"If I had a dollar for every time I heard how fun it would be to own a bridal shop, I could retire!" ;)

It took me awhile to truly understand why I am so passionate about building Dressit; empathy.

Growing up, I never had a new dress for any special occasion. Every dance, including prom, I wore hand-me-downs. That experience stays with you. On a recent episode of Liz on Biz, I was asked if I loved owning a bridal shop, and I answered honestly: no. I felt guilty after saying that, worried it would give the wrong impression. But the truth is, while others saw the glamour of the bridal industry, I saw the barriers to access, the inefficiencies that made beautiful dresses out of reach for many, and the time-consuming processes that kept boutiques from serving their communities better.

The deeper I got into technology, the clearer I could see solutions to those old problems that had frustrated me for so long.

As a minority woman who understands both sides - what it feels like to not have access to affordable dresses AND what boutique owners need to thrive, I realized I was uniquely positioned to create change. I could build what I wished had existed: technology that makes the bridal industry more efficient, accessible, and inclusive.

That's why I created Dressit. Not because I romanticized the industry, but because I understood its flaws deeply enough to fix them.

Dressit isn't just another tech platform - it's what happens when you pay attention to life's challenges and finally embrace the path they've been paving for you. Every obstacle, every hand-me-down dress, every industry inefficiency showed me exactly what needed to be built. I just had to be ready to see it.

Dressit Core Values

1. Confidence Is the Outcome

We design every journey to reduce overwhelm and build clarity. When brides feel confident, everyone wins— boutiques convert, and designers grow.

2. Technology Should Support Human Connection

We believe AI should guide, not replace. BRIA exists to strengthen relationships between brides, designers, and boutiques—not automate them away.

3. Boutique-First, Always

We champion small businesses as the heartbeat of bridal. Every feature we build supports boutique sustainability, storytelling, and success.

4. Story Leads Strategy

Bridal isn’t just about product—it’s about meaning. We honor the story behind every dress, venue, and designer, and build technology that reflects that depth.

5. Alignment Creates Shared Wins

Our model supports everyone in the ecosystem. We’re here to help designers, retailers, and couples move in sync—with visibility, trust, and purpose.

Dressit Mission

To power the next generation of designer-led, boutique-first bridal journeys—with intelligence, clarity, and care.