Dressit is where trust meets technology

Dressit is the first centralized platform that makes wedding dress shopping easier. Built by a former bridal boutique owner, our human-centered technology preserves the traditional ecosystem that connects brides with independent retailers.

Dressit app mockup

We're rethinking how brides discover dresses and how boutiques showcase their unique selections, bridging the gap between digital discovery and in-store experiences.

Founder Story: Becca Wenning

"If I had a dollar for every time I heard how fun it would be to own a bridal shop, I could retire!" ;)

It took me awhile to truly understand why I am so passionate about building Dressit; empathy.

Growing up, I never had a new dress for any special occasion. Every dance, including prom, I wore hand-me-downs. That experience stays with you. On a recent episode of Liz on Biz, I was asked if I loved owning a bridal shop, and I answered honestly: no. I felt guilty after saying that, worried it would give the wrong impression. But the truth is, while others saw the glamour of the bridal industry, I saw the barriers to access, the inefficiencies that made beautiful dresses out of reach for many, and the time-consuming processes that kept boutiques from serving their communities better.

The deeper I got into technology, the clearer I could see solutions to those old problems that had frustrated me for so long.

As a minority woman who understands both sides - what it feels like to not have access to affordable dresses AND what boutique owners need to thrive, I realized I was uniquely positioned to create change. I could build what I wished had existed: a platform that makes the bridal industry more efficient, accessible, and inclusive.

That's why I created Dressit. Not because I romanticized the industry, but because I understood its flaws deeply enough to fix them.

Dressit isn't just another tech platform - it's what happens when you pay attention to life's challenges and finally embrace the path they've been paving for you. Every obstacle, every hand-me-down dress, every industry inefficiency showed me exactly what needed to be built. I just had to be ready to see it.

What’s in it for me?

  • It’s FUN and FREE!
    Want to slash your dress-hunting time in half while actually having fun? That's exactly what Dressit does for you. We're your fashion-forward bestie who turns overwhelming dress searches into "found it!" moments. No more endless scrolling or disappointing appointments – create your dream dress collection, book try-ons at pre-vetted boutiques, and get spot-on recommendations based on real bride insights. The best part? You'll save dozens of hours, dodge the dreaded dress regret, and feel completely confident you've found the perfect gown for your big day. Because your time is precious (and so is your sanity).

    • Reduce marketing costs by reaching ready-to-buy brides

    • Stand out in your market with innovative tech that preserves your personal touch


      Ready to boost your bottom line while working smarter, not harder? That's our specialty! While other boutiques are crossing their fingers for a say yes moment, Dressit brings pre-qualified, confident, ready-to-buy brides right to your door – and we help manage expectations before they (and their opinionated moms) even arrive.

    You'll get real-time data on what's selling (and what's not), instant insight into upcoming trends, and the power to make inventory decisions that maximize your profit margins - like being able to reach more brides to sell your own samples to!

    The cherry on top? You'll spend less time on marketing and handling family dynamics, and more time doing what actually makes you money – creating those memorable "yes to the dress" moments. Because let's face it, a prepared bride (and mom) equals a more profitable boutique.

    • Get insights into trying-on patterns and buying behaviors


    Forget the frustration of lost sales due to disconnected store locators – Dressit puts your designs exactly where brides can find and try them.

    But here's the real game-changer: you'll get exclusive access to crystal-clear data about which styles are trending, which features brides are loving, and where your designs are performing best. Translation? Higher sell-through rates, smarter production decisions, and the power to stay ahead of market trends. Your bottom line will thank you and your retailers will appreciate you!

  • Become Their Trusted Dress Expert
    Give your brides instant access to available local inventory

    • Save time with streamlined boutique research and booking

    • Track your brides' favorites across multiple stores

    • Offer data-driven insights about styles, prices, and availability

    • Add value with real-time updates on trunk shows and new arrivals

    • Build stronger relationships with local boutiques

  • Access Our Industry Intelligence Network
    Want the inside track on what's actually driving bridal fashion decisions (and spending)? Bingo – that's exactly what you'll get with Dressit. Stop guessing what brides want and start knowing. Our platform gives you direct access to real-time trend data, buying patterns, and partnership opportunities that can supercharge your business growth. You'll spot emerging trends months before they hit mainstream, connect with pre-vetted industry partners, and position your business exactly where the money is flowing. The result? More strategic partnerships, higher-value clients, and a serious competitive edge in the wedding industry. Because in this business, being first to know means being first to grow.

Dressit Core Values

Human Connection

Small Business Advocacy

Innovation

Empowerment

Collaboration

Dressit Core Focus

Dressit is the first centralized platform that truly understands and preserves what makes wedding dress shopping special. Built by a former boutique owner, we're the bridge between modern brides' digital expectations and the irreplaceable magic of in-store experiences.