The Only AI-Powered Bridal Confidence Engine, Designed for Designers to Empower Boutiques.

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Guiding Brides. Elevating Storytelling. Strengthening Brands.

Currently in beta with select industry partners

Amplify Your Store Locator With AI

We use BRIA to help bring brides to your authorized boutiques

Your dresses deserve to be seen, tried on, and loved—in stores that champion the experience.

  • Turn Clicks into Connections: Convert online interest into boutique visits with a personalized journey.

  • Showcase Your Full Collection: Let brides fall in love with your entire line, not just what's in-store.

  • Boost Boutique Loyalty: Drive well-prepared brides to your authorized retailers, strengthening relationships.

  • Stay Ahead of Private Labels: Offer a richer experience that keeps brides loyal to your brand and your boutiques.

  • Be the designer who shows up for the stores who sell your gowns best

For Boutiques

Confidence Converts. We Deliver It.

Today’s brides don’t need more options—they need clarity. Dressit helps you attract the right bride, reduce indecision, and book more confident “yes” moments.

  • Sell more dresses—faster

  • Match with brides who are ready to say “yes”

  • Stay relevant in a shifting economy

  • Access tools that Shopify can’t offer

Bridal Is Still Operating Like It’s 1999.

📌 Inspiration without access

📌 Inventory without visibility

📌 Emotion without confidence

📌 3B Pinterest searches—but no clear path to try on

📌 Tariffs, burnout, and showroom overload are pushing boutiques to the edge

Dressit Bride in short dress

"A wedding dress is an emotionally driven purchase. Brides don’t need more options. They need more confidence."

Confidence Starts with BRIA—Your AI Bridal Concierge

BRIA is more than a chatbot. She's your intelligent bridal assistant, guiding brides from inspiration to decision—before, during, and after the sale.

Built With a Structured Data-First Approach

  • Unlike prompt-heavy wrappers, our architecture starts with structured data—enabling deeper semantic context and more intelligent language traversal.

Female Founded

Becca Wenning, Founder & CEO
  • Former Bridal Boutique Owner (2010-2020)

  • Tech Startup & Innovation Background

  • FIRST Robotics Coach

  • Community Builder

  • Champion of Small Business and the Underdogs

  • Boy mom x 3 and lover of 80’s music

  • Becca was selected to pitch at NYFW EDGE

  • Listen to Becca on the Liz On Biz Podcast!

Dressit connects brides with local boutiques, simplifying the often overwhelming wedding dress shopping process. Brides are able to create and share curated inspiration boards featuring real dresses from real stores, enabling collaboration with their families and friends….

Dressit is Proudly Supported By

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