The Only AI-Powered Bridal Confidence Engine, Designed for Designers to Empower Boutiques.
Guiding Brides. Elevating Storytelling. Strengthening Brands.
Currently in beta with select industry partners
Amplify Your Store Locator With AI
We use BRIA to help bring brides to your authorized boutiques
Your dresses deserve to be seen, tried on, and loved—in stores that champion the experience.
Turn Clicks into Connections: Convert online interest into boutique visits with a personalized journey.
Showcase Your Full Collection: Let brides fall in love with your entire line, not just what's in-store.
Boost Boutique Loyalty: Drive well-prepared brides to your authorized retailers, strengthening relationships.
Stay Ahead of Private Labels: Offer a richer experience that keeps brides loyal to your brand and your boutiques.
Be the designer who shows up for the stores who sell your gowns best
For Boutiques
Confidence Converts. We Deliver It.
Today’s brides don’t need more options—they need clarity. Dressit helps you attract the right bride, reduce indecision, and book more confident “yes” moments.
Sell more dresses—faster
Match with brides who are ready to say “yes”
Stay relevant in a shifting economy
Access tools that Shopify can’t offer
Bridal Is Still Operating Like It’s 1999.
đź“Ś Inspiration without access
đź“Ś Inventory without visibility
đź“Ś Emotion without confidence
📌 3B Pinterest searches—but no clear path to try on
đź“Ś Tariffs, burnout, and showroom overload are pushing boutiques to the edge
"A wedding dress is an emotionally driven purchase. Brides don’t need more options. They need more confidence."
Confidence Starts with BRIA—Your AI Bridal Concierge
BRIA is more than a chatbot. She's your intelligent bridal assistant, guiding brides from inspiration to decision—before, during, and after the sale.
Built With a Structured Data-First Approach
Unlike prompt-heavy wrappers, our architecture starts with structured data—enabling deeper semantic context and more intelligent language traversal.
Female Founded
Becca Wenning, Founder & CEOFormer Bridal Boutique Owner (2010-2020)
Tech Startup & Innovation Background
FIRST Robotics Coach
Community Builder
Champion of Small Business and the Underdogs
Boy mom x 3 and lover of 80’s music
Becca was selected to pitch at NYFW EDGE
Listen to Becca on the Liz On Biz Podcast!
Dressit connects brides with local boutiques, simplifying the often overwhelming wedding dress shopping process. Brides are able to create and share curated inspiration boards featuring real dresses from real stores, enabling collaboration with their families and friends….
Dressit is Proudly Supported By
