The Only AI-Powered Bridal Confidence Engine for Bridal Designers to Empower Boutiques.
Guiding Brides.
Elevating Storytelling.
Strengthening Brands.
We are the AI technology layer for bridal designers—turning every site visit into an emotional, story-driven journey that connects brides directly to your trusted retailers.
Bridal shopping today can feel disjointed — endless inspiration with no clear path to finding the right dress in the right place. That’s where Dressit comes in. Dressit powers conversational AI that helps brides connect to designers, understand their collections, and confidently navigate toward authorized boutiques.
Unlike traditional search or static store locators, Dressit understands intent, emotion, and the human side of bridal — guiding brides on a journey that feels personal, not transactional.
Partner with us to strengthen brand connection, drive more qualified brides to your retail partners, and build a more sustainable, boutique-first bridal experience. Let’s redefine what modern bridal discovery looks like — together.
Amplify Your Store Locator With AI
We use BRIA to help bring brides to your authorized boutiques
Your dresses deserve to be seen, tried on, and loved—in stores that champion the experience.
Turn Clicks into Connections: Convert online interest into boutique visits with a personalized journey.
Showcase Your Full Collection: Let brides fall in love with your entire line, not just what's in-store.
Boost Boutique Loyalty: Drive well-prepared brides to your authorized retailers, strengthening relationships.
Stay Ahead of Private Labels: Offer a richer experience that keeps brides loyal to your brand and your boutiques.
Be the designer who shows up for the stores who sell your gowns best
For Boutiques
Confidence Converts. We Deliver It.
Today’s brides don’t need more options—they need clarity. Dressit helps you attract the right bride, reduce indecision, and book more confident “yes” moments.
Sell more dresses—faster
Match with brides who are ready to say “yes”
Stay relevant in a shifting economy
Access tools that Shopify can’t offer
Confidence Starts with BRIA—Your AI Bridal Concierge
BRIA is more than a chatbot. She's your intelligent bridal assistant, guiding brides from inspiration to decision—before, during, and after the sale.
Built With a Structured Data-First Approach
Unlike prompt-heavy wrappers, our architecture starts with structured data—enabling deeper semantic context and more intelligent language traversal.
Female Founded
Becca Wenning, Founder & CEOFormer Bridal Boutique Owner (2010-2020)
Tech Startup & Innovation Background
FIRST Robotics Coach
Community Builder
Champion of Small Business and the Underdogs
Boy mom x 3 and lover of 80’s music
Becca was selected to pitch at NYFW EDGE and Ohio Tech Summit
Listen to Becca on the Liz On Biz Podcast!
Rewriting the Dress Code: How Becca Wenning is Using AI to Transform Bridal Retail
a smart technology platform that uses artificial intelligence to power designer websites and guide brides—confidently and effortlessly—to the right dress and the right boutique. Think of it as a digital matchmaker for the most important outfit a person may ever wear..
Dressit is Proudly Supported By
