The Future of Bridal Is Boutique-First
and It Starts Here.
AI-powered confidence. Real boutique inventory. Designed to move dresses and strengthen stores.
Currently in beta with select industry partners
Bridal Is Still Operating Like It’s 1999.
đź“Ś Inspiration without access
đź“Ś Inventory without visibility
đź“Ś Emotion without confidence
📌 3B Pinterest searches—but no clear path to try on
đź“Ś Tariffs, burnout, and showroom overload are pushing boutiques to the edge
"A wedding dress is an emotionally driven purchase. Brides don’t need more options. They need more confidence."
Dressit: The AI-Powered Bridal Selling System
We’re transforming static showrooms into smart commerce engines—and guiding brides with confidence at every step.
For Brides
Looking for your dress? Visit LoveDressit.com—your trusted starting point.
For Designers
See who’s shopping your styles.
Pilot new collections.
Close the screen-to-store gap.
For Boutiques
Sell inventory faster.
Attract confident brides.
Compete with real-time visibility.
Confidence Starts with BRIA—Your AI Bridal Concierge
BRIA is more than a chatbot. She's your intelligent bridal assistant, guiding brides from inspiration to decision—before, during, and after the sale.
Built With a Structured Data-First Approach
Unlike prompt-heavy wrappers, our architecture starts with structured data—enabling deeper semantic context and more intelligent language traversal.
Our Circular Future: Redressit.org
Join our journey towards circular bridal fashion
We believe in the magic of the special order gown.
The experience of walking into a boutique, being seen, styled, and celebrated — it still matters. And it always will.
Zillow Meets Pinterest—But You Can Actually Try the Dresses On.
Brides browse real inventory from real stores
They build a Dressit Circle of family & friends
They match to boutiques that fit their vibe, price, and timeline
BRIA supports the journey with emotional insight + shopping smarts
Boutiques move dresses faster and smarter
For Designers
Be the Brand That Powers the Boutique Comeback.
Your dresses deserve to be seen, tried on, and loved—in stores that champion the experience.
Strengthen your best-performing retailers
Help boutiques move dresses faster by sourcing what's available now
Access real-time demand signals and style sentiment
Test collections or styles with confidence
Be the designer who shows up for the stores who sell your gowns best
For Boutiques
Confidence Converts. We Deliver It.
Today’s brides don’t need more options—they need clarity. Dressit helps you attract the right bride, reduce indecision, and book more confident “yes” moments.
Sell more dresses—faster
Match with brides who are ready to say “yes”
Stay relevant in a shifting economy
Access tools that Shopify can’t offer
Female Founded
Becca Wenning, Founder & CEOFormer Bridal Boutique Owner (2010-2020)
Tech Startup & Innovation Background
FIRST Robotics Coach
Community Builder
Champion of Small Business and the Underdogs
Boy mom x 3 and lover of 80’s music
Becca was selected to pitch at NYFW EDGE
Listen to Becca on the Liz On Biz Podcast!
Dressit connects brides with local boutiques, simplifying the often overwhelming wedding dress shopping process. Brides are able to create and share curated inspiration boards featuring real dresses from real stores, enabling collaboration with their families and friends….
Dressit is Proudly Supported By
