The Only AI-Powered Bridal Confidence Engine for Bridal Designers to Empower Boutiques.
Guiding Brides.
Elevating Storytelling.
Strengthening Brands.
Hero Image Renee Grace Bridal
We are the AI technology layer for designers—turning every site visit into a story-driven journey that connects brides directly to your trusted retailers.
Dressit is not an app - it’s a connected experience that lives inside designer websites.
Dressit turns marketing into guided boutique appointments—supporting designers, retailers, and brides alike.
Bridal shopping today can feel disjointed—endless inspiration with no clear path to finding the right dress in the right place. That’s where Dressit comes in. Dressit powers conversational AI that helps brides connect to designers, understand their collections, and confidently navigate toward authorized boutiques.
Unlike traditional search or static store locators, Dressit understands intent, emotion, and the human side of bridal—guiding brides on a journey that feels personal, not transactional.
Partner with us to strengthen brand connection, drive more qualified brides to your retail partners, and build a more sustainable, boutique-first bridal experience. Let’s redefine what modern bridal discovery looks like—together.
AI Technology to Power Designer Websites + Store Locators
Boutique-first, AI-powered journeys that connect designers, retailers, and brides.
Dressit transforms designer marketing into guided, confidence-building pathways that drive brides to trusted boutiques—while capturing the emotional signals and data that designers and retailers need to thrive.
Close the loop from marketing to boutique appointment
Protect brand value through boutique-first experiences
Strengthen retailer relationships — drive shared-win outcomes
Gain real-time insights into bride sentiment and discovery
Support sustainable, circular commerce across your ecosystem
Confidence Starts with BRIA—Your AI Bridal Concierge
BRIA is not a chatbot. It’s an agentic AI companion designed for emotionally driven journeys—guiding brides toward the right boutique experience, while helping designers and retailers build deeper understanding of their audience. BRIA creates pathways that empower—not automate—connection, confidence, and clarity.
Built With a Structured Data-First Approach
Unlike prompt-heavy wrappers, our architecture starts with structured data—enabling deeper semantic context and more intelligent language traversal.
Boutiques receive more intentional appointments from brides who are guided by designer storytelling and the “why” behind boutique experiences prepared through AI-powered journeys.
Female Founded
Becca Wenning, Founder & CEOFormer Bridal Boutique Owner (2010-2020)
Tech Startup & Innovation Background
FIRST Robotics Coach
Community Builder
Champion of Small Business and the Underdogs
Boy mom x 3 and lover of 80’s music
Becca was selected to pitch at NYFW EDGE and Ohio Tech Summit
Rewriting the Dress Code: How Becca Wenning is Using AI to Transform Bridal Retail
a smart technology platform that uses artificial intelligence to power designer websites and guide brides—confidently and effortlessly—to the right dress and the right boutique. Think of it as a digital matchmaker for the most important outfit a person may ever wear..
Dressit is Proudly Supported By
