The All-In-One
AI-Powered Selling Platform for Bridal Designers
This is how the next generation of designers grows.
With story-driven demand, data-backed confidence, and strong relationships with retailers who LOVE to sell your dresses.
The Problem
The Data Blind Spot and Confidence Gap in Bridal
Designers show 100% of their collection online.
Boutiques carry 30%.
And right now, there’s 0% visibility into what’s actually driving demand.
That gap creates chaos: brides overshop, boutiques get exhausted, and designers lose control of the story.
Last year, there were 3 billion wedding-related searches on Pinterest.
Brides are out there! Everywhere!
Pinterest AI Assistant launched 10.30.25 and will drive massive traffic to designer websites but brides still hit static catalogs and forms when they land.
The Solution
Meet BRIA - the AI bridal stylist and data engine platform powering designers.
BRIA captures emotion, intent, and timeline—turning existing marketing into measurable demand intelligence. She closes the loop between bride discovery, and boutique sales.
Platforms like Shopify weren’t built for bridal—they’re e-commerce tools in an experience-driven category
The Conversion Void
Brides see everything, understand nothing. 71% feel unprepared for the sheer number of choices, scrolling through collections with no guidance on what actually fits their vision or budget.
The Visibility Crisis
The Story Gap
Your brand story never creates emotional connection. They see pretty dresses, not the meaning behind your designs. Without authentic connection to your vision, they comparison shop on price alone and leave boutiques to 'think about it.
The Family Disconnect
The people who influence her decision most encounter your designs for the first time in boutiques, with no context about your brand story or why specific designs align with her vision. Critical relationship-building happens too late in the journey.
Today, the journey is invisible. A bride saves a Pin, likes a post, or favorites a gown—then she disappears. Designers have no way to know what happened next, or why.
I bet my life savings on a bridal boutique in 2010.
“The same year Pinterest launched, I went all-in on a boutique that almost broke me. I fought my way back to a successful exit—and learned what happens when tech ignores human emotion. Dressit fixes that.”
Former Bridal Boutique Owner (2010-2020)
Tech Startup & Innovation Background
FIRST Robotics Coach
Community Builder
Boy mom x 3 and lover of 80’s music
Becca was selected as a finalist at NYFW EDGE, Female Founder Collective, FundHerBiz and Ohio Tech Summit
Founder-Market Fit
Becca Wenning, Founder & CEOReal Leads. Real Time.
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Because boutiques line up for designers who deliver confident brides.
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Brand Trust Foundation
BRIA builds the emotional infrastructure that's been missing. When brides connect to your design story and who you are as a person and understand what your brand represents, they develop confidence in their choice. She stops looking for it cheaper because she trusts and values you and the boutique she's buying it from.
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From overwhelming options to perfect matches. Our proprietary archetype system delivers the right 10 dresses, not the available 100.
See her favorited dresses, understand her archetype, know her family's input—all before she steps into your authorized boutique. No more guessing games. Every lead comes with complete context. -
Trusted Process Connection
BRIA connects brides to your authorized boutiques as partners in their journey as part of her story. When she trusts both the designer AND the boutique, that potential hesitation moment after trying on the dress transforms into confidence. No more looking for ten more options.
The result: That moment when it looks right, feels right, and she trusts who she's buying it from. When that shows up, she doesn't need more options. She just knows. And your boutique partners become part of delivering that confidence, not just selling a dress.
We don’t just capture insights - we become your AI partner in activating them
Your Brand's Conversational Intelligence
BRIA the AI Bridal Stylist captures what traditional analytics miss—emotional connection depth, confidence levels, and authentic purchase intent. Through natural conversation, she understands each bride's story and how it connects to your design vision, generating insights that have never been measurable before.
Discovery: BRIA
Your Intelligence Dashboard
Dressit processes what BRIA discovers into actionable business intelligence. See which designs create authentic connection, track confidence patterns, and understand demand signals across your entire collection. Control how qualified leads get routed to your authorized boutiques.
Guidance: Dressit Platform
Your Human Specialists
Boutiques receive pre-qualified brides who already understand and connect with your brand story. Consultants can focus on fit, styling, and service rather than brand education, leading to more confident purchase decisions.
Delivery: The Boutique Experience
Built for today. Designed for tomorrow.
Dressit is more than an AI guide—it’s an engine built to evolve with the industry.
Rewriting the Dress Code: How Becca Wenning is Using AI to Transform Bridal Retail
A smart technology platform that uses artificial intelligence to power designer websites and guide brides—confidently and effortlessly—to the right dress and the right boutique. Think of it as a digital matchmaker for the most important outfit a person may ever wear..
