Microtargeting: the Key to Plus-Size wedding dress shopping with Dressit

In today’s consumer landscape, understanding the nuances of shopper behavior is key to driving growth and building connections with customers. According to the State of the Consumer 2024 report, microtargeting is emerging as a vital strategy for businesses to reach specific consumer segments with precision. Rather than relying on outdated, broad categories, savvy companies are using data to target microsegments of consumers who have distinct preferences and behaviors. In the bridal industry, where inclusivity is more important than ever, this approach can be a game-changer—especially for boutiques that specialize in plus size fashion.