Bridal Designers: Capture the Invisible Buyer Data You Desperately Need
BRIA captures purchase intent signals and emotional connection patterns your current analytics can't see, then routes qualified leads to your boutiques.
The Problem
The Data Blind Spot and Confidence Gap in Bridal
You show 100% of your collection online. Your boutiques carry 30%. Brides arrive overwhelmed, uncommitted, and leave to 'think about it' or find deals elsewhere. Your ad spend goes nowhere.
Despite spending millions on digital advertising and influencer campaigns, most bridal designers can't track a bride's emotional journey from click to purchase. The signals between inspiration and decision—confidence levels, authentic connection, purchase intent—remain completely invisible.
The Conversion Void
Brides see everything, understand nothing. 71% feel unprepared for the sheer number of choices, scrolling through collections with no guidance on what actually fits their vision or budget.
The Visibility Crisis
The Story Gap
Your brand story never creates emotional connection. They see pretty dresses, not the meaning behind your designs. Without authentic connection to your vision, they comparison shop on price alone and leave boutiques to 'think about it.
The Family Disconnect
The people who influence her decision most encounter your designs for the first time in boutiques, with no context about your brand story or why specific designs align with her vision. Critical relationship-building happens too late in the journey.
Today, the journey is invisible. A bride saves a Pin, likes a post, or favorites a gown—then she disappears. Designers have no way to know what happened next, or why.
The Solution
Dressit: Capture the Invisible Insights Between Inspiration and Wedding Dress Purchase
BRIA captures the emotional signals that traditional analytics miss. Through conversational AI, she reveals which designs create authentic connection, measures confidence levels, and identifies purchase intent patterns. Every interaction generates insights that have never been measurable before—transforming invisible bride behavior into actionable intelligence for designers.
For Wedding Dress Designers
Capture emotional engagement depth beyond clicks and favorites—see which designs create authentic connection
Measure purchase intent signals that reveal when brides transition from browsing to buying
Track the complete customer journey from website visitor to boutique appointment with full context
Route pre-qualified, brand-committed leads to your authorized retailers with unprecedented insight
Get Early Access → Discover Your Bridal Archetype
How It Works
Insights Through Story Matching: Transform Website Visitors Into Measurable Intelligence
Three Connected Roles
Your Brand's Conversational Intelligence
BRIA lives in your website as the AI that captures what traditional analytics miss—emotional connection depth, confidence levels, and authentic purchase intent. Through natural conversation, she understands each bride's story and how it connects to your design vision, generating insights that have never been measurable before.
Discovery: BRIA
Your Intelligence Dashboard
Dressit processes what BRIA discovers into actionable business intelligence. See which designs create authentic connection, track confidence patterns, and understand demand signals across your entire collection. Control how qualified leads get routed to your authorized boutiques.
Guidance: Dressit Platform
Your Human Specialists
Boutiques receive pre-qualified brides who already understand and connect with your brand story. Consultants can focus on fit, styling, and service rather than brand education, leading to more confident purchase decisions.
Delivery: The Boutique Experience
Dressit’s Components That Transform Browsing Brides Into Confident Customers
-
Brand Trust Foundation
BRIA builds the emotional infrastructure that's been missing. When brides connect to your design story and who you are as a person and understand what your brand represents, they develop confidence in their choice. She stops looking for it cheaper because she trusts and values you and the boutique she's buying it from.
-
From overwhelming options to perfect matches. Our proprietary archetype system delivers the right 10 dresses, not the available 100.
See her favorited dresses, understand her archetype, know her family's input—all before she steps into your authorized boutique. No more guessing games. Every lead comes with complete context. -
Trusted Process Connection
BRIA connects brides to your authorized boutiques as partners in their journey as part of her story. When she trusts both the designer AND the boutique, that potential hesitation moment after trying on the dress transforms into confidence. No more looking for ten more options.
The result: That moment when it looks right, feels right, and she trusts who she's buying it from. When that shows up, she doesn't need more options. She just knows. And your boutique partners become part of delivering that confidence, not just selling a dress.
Built for today. Designed for tomorrow.
Dressit is more than an AI guide—it’s an engine built to evolve with the industry.
Female Founded
Becca Wenning, Founder & CEOFormer Bridal Boutique Owner (2010-2020)
Tech Startup & Innovation Background
FIRST Robotics Coach
Community Builder
Champion of Small Business and the Underdogs
Boy mom x 3 and lover of 80’s music
Becca was selected as a finalist at NYFW EDGE, Female Founder Collective, FundHerBiz and Ohio Tech Summit
Founder Market Fit
“All of your marketing drives to your website…then what?
Designers need boutiques, and boutiques need designers. I am passionate about strengthening this relationship with smart technology.”
Rewriting the Dress Code: How Becca Wenning is Using AI to Transform Bridal Retail
A smart technology platform that uses artificial intelligence to power designer websites and guide brides—confidently and effortlessly—to the right dress and the right boutique. Think of it as a digital matchmaker for the most important outfit a person may ever wear..
