The Dressit Edit: Vol 5
In this whirlwind of wedding dress shopping, transparency isn't just a trendy term; it's the cornerstone of an exceptional bride-to-be experience.
At a recent launch event, a super successful entrepreneur underscored the power of transparency in winning over customers' hearts. This concept is especially pertinent in the wedding industry, where brides are seeking not only a perfect dress but also an honest and straightforward shopping experience.
A whopping 86% of brideswere all for an app that aligns their preferences with boutique offerings, supporting the need for upfront, easy-to-grasp information.
73% of those surveyed wished for a central hubshowcasing dress availability, boutique ambiance, and price ranges before setting up that crucial appointment.
When bridal storefronts place a premium on transparency, they not only cater to modern brides but also raise the bar for customer service in the industry.
We're over the moon about bringing this game-changer to market to match brides with boutiques who want to buy from them and not just “showroom.”
We deeply appreciate the backing we've received from wedding industry leaders.
-Becca
We are creating a tool that is both beautiful and functional for brides and bridal boutique owners to find each other.
Transparency at the forefront of the wedding dress shopping experience
“I personally had a pretty straightforward time selecting a dress, but figuring out which boutiques to go to was very challenging, and when I found a dress I liked on Pinterest or Tiktok, it was a slog to find out who stocked it - it sounds like this tool would have made that all a lot easier for me”
“Most stores I researched had some dresses listed online but it would have been helpful to see prices listed. Most of them seem to do a bit of bait and switch when it comes to budgets!”
“Also having a tailor options included. I redesigned a dress so that could be a cool feature for those who want to step outside the box but be provided helpful resources”
72% of Brides Prioritize Style in Their Wedding Dress Search - Here's How You Can Help!
Bride Priority:
In searching for a wedding dress, what was most important to you?
STYLE
Style - 72%
Designer/Brand - 13%
Price - 9%
Quality - 6%
Dressit shines a spotlight on local bridal boutiques, linking their unique inventory to brides on the hunt.
63% OF WEEKLY GEN Z PINNERS SAY THEY'RE "ALWAYS SHOPPING."
Dressit gives brides a place to play and turn inspiration into a memorable and confident in-store experience.
We're creating a platform that will power the future of wedding fashion - but we can't build it without you. No matter how you're connected to weddings, give us your thoughts so we can make sure the Dressit experience is tailored to you.
