The Dressit Edit: Vol 2

Written By Becca Wenning

I am so grateful you are here!

As the founder of Dressit, I am committed to improving the wedding dress shopping experience by creating an innovative technology platform that connects authorized brick-and-mortar retailers, designers, and today's modern bride.

Having owned a bridal boutique for over a decade, I have firsthand experience of the industry's challenges. I successfully positioned my boutique before exiting and moving on to a tech startup in the industry. This change provided me with new perspectives and insight into the potential of technology and how the right tools can make a positive impact. Motivated by my loyalty to the industry, and a job layoff back in September, I aim to unify the fragmented bridal landscape through technological integration and transparency.

My passion for innovative solutions also extends to community involvement, where I hold leadership roles in various initiatives, including guiding students in the FIRST Inspires STEM program in NW Ohio.

This commitment to community and education underlines my belief in creating a positive impact in all areas of life.

At Dressit, our mission is to blend tradition and technology to bolster the bridal industry, ensuring each bride's journey is a memorable experience that supports the small businesses at the heart of the industry.

- Becca

 

We offer a boutique-focused approach to assist brides in starting their search by matching with authentic boutique services and experiences.

A true starting point, Dressit is a direct line to real brides, real inventory, and the genuine in-store journey.

 
Recent Blog Posts
Bridging the Digital Gap: Dressit’s Data-Informed Approach to Revitalize the Bridal Industry
Bridging the Digital Gap: Dressit’s Data-Informed Approach to Revitalize the Bridal Industry

"Every bride deserves a shopping experience as unique as she is," said Becca Wenning, former bridal boutique owner and the brain behind Dressit - a platform designed to reshape the bridal industry by bridging the digital gap between brides, boutiques, and designers. This post explores the intricacies of the problem, the need for a solution, and the transformative potential of Dressit.

Read More →
Celebrating Success: DRESSIT.AI Wins Best Elevator Pitch At Ohio VC Fest!
Celebrating Success: DRESSIT.AI Wins Best Elevator Pitch At Ohio VC Fest!

We’re thrilled to share some exciting news with our community —our founder, Becca, won the Best Elevator Pitch award last month at Ohio VC Fest! This recognition, along with a $10,000 prize, is an incredible milestone that fuels our passion for transforming the bridal shopping experience.

Read More →
Microtargeting: the Key to Plus-Size wedding dress shopping with Dressit
Microtargeting: the Key to Plus-Size wedding dress shopping with Dressit

In today’s consumer landscape, understanding the nuances of shopper behavior is key to driving growth and building connections with customers. According to the State of the Consumer 2024 report, microtargeting is emerging as a vital strategy for businesses to reach specific consumer segments with precision. Rather than relying on outdated, broad categories, savvy companies are using data to target microsegments of consumers who have distinct preferences and behaviors. In the bridal industry, where inclusivity is more important than ever, this approach can be a game-changer—especially for boutiques that specialize in plus size fashion.

Read More →
 
 

We're creating a platform that will power the future of wedding fashion - but we can't build it without you. No matter how you're connected to weddings, give us your thoughts so we can make sure the Dressit experience is tailored to you.

Becca Wenning

Hey there, I'm Becca, and I consider myself The Modern Bleisureist on a mission to blend my love for technology, travel, business, home life, and adventure. Join me as I jet-set around, seeking out hidden gems and sharing my experiences in travel, food, shopping, and hospitality. From exploring some of my favorite destinations to uncovering the best local eats, I'm your ultimate guide to the intersection of bleisure and fashionable pursuits.

I'll share my tips and tricks for staying fit and eating healthy via culinary delights that fuel both body and soul, and maybe even sneak in some home decor tips.

And, of course, as a mompreneur, I understand the joys and challenges of juggling business and family life. Join me as I navigate the motherhood of teens and young adults, sharing insights and inspiration for fellow moms and even dads looking to thrive in their personal and professional spheres.

Previous

The Dressit Edit: Vol 3
Next

The Dressit Edit: Vol 1