The Dressit Edit: Vol 3

Kleinfeld Bridal has launched a new resale site called KleinfeldAgain.com. This site expands the options for brides worldwide to buy designer gowns at lower prices. However, this could pose a challenge for our local bridal boutiques, which are essential to the bridal shopping experience. These boutiques now have to compete with this new play in the market, with the Kleinfeld brand marketing power leading the way.

While this move by a major player enhances options for brides seeking affordable designer gowns, it poses potential challenges for small special-order bridal boutiques. We understand that these smaller businesses may find it difficult to compete with the pricing and global reach of a well-established brand's resale platform, potentially diverting customers who might otherwise have purchased directly from local boutiques.

Their business model allows bridal boutiques to sell dresses on their platform, but who truly benefits from that? There are also many touchpoints from sale to delivery. It will be interesting to see how that hurts or helps their business' reputation.

What are your thoughts on this?

At Dressit, we're committed to helping local bridal boutiques navigate these challenges ensuring that sustainability becomes an integral piece of the bridal journey.

 

Brides today expect the same convenience and speed in their wedding dress shopping. Dressit is addressing this with our quick-ship and off-the-rack features for boutiques.

Dressit is connecting brides and boutiques for easy discovery of the perfect dress.

 
 
 

THANK YOU TO ALL WHO TOOK OUR SURVEY!

My ally in sustainable bridal fashion and small business empowerment.

@DRESSIT.AI

 

We're creating a platform that will power the future of wedding fashion - but we can't build it without you. No matter how you're connected to weddings, give us your thoughts so we can make sure the Dressit experience is tailored to you.

Becca Wenning

Hey there, I'm Becca, and I consider myself The Modern Bleisureist on a mission to blend my love for technology, travel, business, home life, and adventure. Join me as I jet-set around, seeking out hidden gems and sharing my experiences in travel, food, shopping, and hospitality. From exploring some of my favorite destinations to uncovering the best local eats, I'm your ultimate guide to the intersection of bleisure and fashionable pursuits.

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The Dressit Edit: Vol 4

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The Dressit Edit: Vol 2