Dressit aims to help bridal shops by connecting brides' online browsing to physical stores and leveraging the power of partnerships with designers. The goal is also to solve the problem of excess inventory and better meet the needs of brides. Dressit is committed to creating a transparent and supportive system for brides, boutiques, and designers to future-proof the industry and support small businesses. There's no blueprint for what I am building. But I'm ready for this adventure into the blue ocean, determined to make a difference.

The wedding industry is a unique space reserved for those with grit, patience, and the willingness to live deep in the trenches of emotions. AI can never replace the key elements that make the wedding industry so unique, nor can it take away the hard work and dedication of bridal boutique owners and their consultants, who are the true backbone of this industry. 

In a world where Gen Z is setting new rules, the old ways of shopping just aren’t cutting it anymore. Vogue Business says it best: this generation is all about finding something real and inspiring, pushing brands to really get on their level. That’s exactly where Dressit’s is stepping in as a disruptor in the wedding industry.